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IT.40+ projects. 13 years experience
Our Managed IT solution provides comprehensive support backed by our knowleagable staff, guaranteed response times, proactive maintenance to keep your IT costs low and your systems optimized.Contact now »
Working hand-in-hand with our clients, we take your initial concept and merge it with everything the Modish-IT team knows about mobile, about startups, about what does and doesn’t work. We turn ideas into actual products.Contact us to know more »
Successful IT projects require a delicate balance between business justification and technological expertise, and your technology capital expenditure needs to align with the requirements and goals of your business plan.Mail Us Now »
Launching an app or webstore is no easy feat. When it comes to marketing, there is no one-size-fits-all solution. And so Modish IT has built a robust network of in-house and partner marketing experts.Mail Us Now »
Inbound VS Outbound Marketing…
Inbound marketing is about attracting qualified leads to your company by creating content designed specifically for your target market. By being helpful and relevant, leads find their way to your site. Your content keeps them coming back for more, and they become long-term customers and brand advocates.
Outbound marketing, on the other hand, is the opposite of inbound marketing. It focuses on being disruptive and invasive, rather than helpful. Sometimes known as “interruption” marketing, it involves trying to get the company’s message out to as many prospects as possible, hoping that it resonates with a few potential buyers. Common forms of outbound marketing include cold calling, direct mail, and advertising. Read here the full article.
Content marketing generates three times as many leads as traditional outbound marketing, but costs 62% less.
Today’s audiences are tuning out messages that are delivered via outbound marketing. They ignore commercials and print advertisements, and consume only the content that interests them.